The Basics of Search Engine Optimization (SEO)
Search engine optimization, also known as SEO, is the process of affecting the visibility of a website or web page in a search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned”—by making improvements to both on-page and off-page factors.
The primary goal of SEO is to achieve high ranking on SERPs (Search Engine Results Pages) so that your website is more visible and users are more likely to click on your page and visit your site which can get more leads and sales. We highly recommend that this process is done in such a way so as not to violate Google’s Guidelines and risk getting banned from Google’s index for good by only using White Hat techniques. The main practice that violates these guidelines are Black Hat SEO, which can be a more of a hassle than it is worth. The reason for this is that Google has been on a campaign to ban websites from their index if they use spammy techniques such as keyword stuffing, hidden text, doorway pages, and cloaking. In other words, don’t use black hat SEO.