SEO is a shortened version of search engine optimization. It’s used to help your website rank well in search results on search engines like Bing, Yahoo!, and Google. If your website ranks well, you will have a better chance of getting clicks and visitors to your site.
To ensure this works, you must have a quality site in place. If you don’t, we can help with that, too.
Keep in mind that boosting your position in search engine rankings isn’t occur overnight. It takes time, effort, and patience.
Some of the methods we use are simple, like updating copy or the code used to power your site. However, other methods require much more effort, and you can count on us to ensure they are done properly.
Working as a dentist means dentist marketing, and SEO may not be on the top of your priority list. However, virtually no one will be able to find your site without search engine optimization.
According to some studies, the top five search results account for around 68% of all clicks. If your dental practice’s site achieves one of these top spots, it means more website traffic, more qualified leads, increased authority and credibility, and eventually, more patients.
You should also remember that your competition is probably already investing in SEO and digital marketing for dentists. This means that they are already seeing the benefits offered by SEO exposure and attracting people to their office. Most of these people aren’t even aware that you exist. SEO is often the only chance you have to be seen by patients who are searching online for dentists in the local area.
However, if you have competitors who aren’t investing in dental marketing or SEO for their practice, you can get ahead of them, start attracting new patients, and ensure you are found rather than the competition. With a great-looking website, effective SEO, and us, you have a winning combination to ensure your dental practice is found online.
It doesn’t matter what you are trying to market; you must have a plan to ensure you can reach your target audience. This includes SEO. If you address the needs of a dental patient, you are also grabbing their attention. The attention you have generated will increase your rankings, which results in even more attention. This is a cycle that continues.
When you come to us for dental SEO services, some of the steps we will take to begin improving your online presence include:
Perspective dental patients will search for dentists online, but they also search for certain services. For example, they may search for annual exams, bridges, teeth whitening, or something else. We will use long-tail keywords comprised of several words with lower search volumes. While this may seem like a bad idea, the fact is, the traffic that comes from these queries is usually very targeted and ready to convert into actual patients.
An example would be to use keywords like “dentist in (your city)” as a keyword, rather than dental services or dentist. You can also opt for more specific keywords, such as “dental bridges in (city, state).” This is what long-tail keywords are.
Also, when you optimize your website, be sure you include phrases and keywords that describe every service you offer. For example, you should use more than just dental services and dentists in the content you create. If you have existing content on your site, our team can update it to include these long-tail keywords, which will help you rank higher in search engines.
People will search for a local service provider with any type of medical or health-related service. If you don’t use SEO tactics to target certain geographic areas, then you are missing these important prospects. Our team will help to improve your site and ensure you rank for local searches by adding the name of your city, state, town, and nearby areas to your content.
We will also focus on optimizing your site for local searches beyond just copywriting and dentist content marketing. It’s also important to add locations to your URLs and page titles.
Another part of local search optimization is registering your site on Google Maps and other directory sites, which will improve your site’s visibility in local searches even more.
When working on your dental website, the ultimate goal is to attract new and more patients by increasing your search engine visibility. This doesn’t mean potential patients have to pay to access your expertise and knowledge. If you have years of experience as a dentist, SEO marketing should be just as much about building your credibility as it is about generating more revenue.
A great way to do this is blogging. We can help you create a blog to share dental care tips. This is going to attract potential patients and interested readers. As more traffic comes into your site, your search rankings will also go up, and you will be viewed as an authoritative, go-to source. You will also become the first option for a person if they are searching for a local dentist.
The total number of links and their quality will impact your site’s rank in search results for phrases and keywords that are related to your practice and the services you offer. This means that if you want to ensure you can maintain the rankings your site has earned, you must earn quality links.
This is done by creating and posting quality content and communicating with industry leaders and bloggers to see if they will share the content you create. Doing so can help increase your rankings in search results while helping to position your dental practice as a top option in the industry.
When you come to us for SEO for dentists, you will find that we know how essential links are. These are essentially an endorsement for your practice and the content you publish. That is why so many search engines, including Google, use links as a main ranking factor.
You are a dentist. Chances are you are really good at what we do. We are SEO experts. Our team can help ensure your dental practice ranks for an array of keywords and that it appears at the top of search rankings for multiple terms. This will help ensure if someone is searching for the services and solutions you offer, they will find your business rather than the competition.
While dental SEO isn’t exactly a “fun” topic to discuss, when you choose us as your partner, you can feel confident the right elements will be used and put in place to help ensure your site is highly visible in Google and other search engines.
Keep in mind, while we use proven and effective tactics, SEO takes time – it’s not something that provides instant results. Our team will be with you every step of the process to help ensure you understand what is going on and how we are working to improve your search ranking with dental SEO tactics.
Getting more site traffic fast will be easier with professional Dental SEO services – Book today!