5 Ways To Improve Your Local SEO Content Strategy

Two happy business owners because of their brilliant content strategy

Did you realize that nearly 46% of all Google searches are performed by people looking for local information? If you want to gain the lion’s share of your local market, then you have to figure out how to make it easy for online consumers to find information about your business. A well-defined local SEO content strategy is a crucial component of accomplishing this goal.

Filling your website with great content geared towards local consumers is a great way to attract attention from both Google and people in your target demographic. Are you looking for ways to supercharge your local SEO content strategy? If so, check out the great tips below.

1. Develop Content For Featured Snippets

An overwhelming number of online users won’t look past the first page of Google search results. This is why you have to find a way to get your website on the first page of search results at all costs. The featured snippet is a content box that appears at the top of the Google search results page. This content is designed to answer the query of a user directly and comprehensively.

Studies show that nearly 13% of all Google searches have featured snippets. If you want to engage with local consumers and provide them with useful information, then optimizing your website content for featured snippets is a great idea. Accomplishing this goal will require you to do things like:

  • Answer frequently asked questions in your content
  • Conduct in-depth keyword research
  • Create “how-to” sections for your website
  • Identify high-ranking long-tail keywords

The hard work you invest in optimizing your content for featured snippets will pay off. If you can land in the featured snippet spot, you will receive lots of traffic from local users in need of information.

2. Publish Guest Posts On Local Websites

Google bots consider a number of factors when ranking a website so you should try to work your content strategy around google bots and your actual consumers. The number of backlinks to your website from reputable/authoritative domains is one of the main things these bots will check. If your main goal is to drive more local traffic to your website, then you need to look for ways to increase the number of backlinks you have from local websites. One of the best ways to do this is by seeking out guest posting opportunities.

There are many websites looking for great content to publish. Reaching out to a few local websites is a great way to put the feelers out for guest posting opportunities. Not only can these guest posts help you attract attention from popular search engines like Google, it will also help you position yourself as an industry leader. Ideally, you only want to cover blog topics that relate to your business/industry.

3. Write Content About Local Activities and Events

If you want to create content that will connect with local consumers, then you need to find out more about trending topics in your area. With the help of Google Trends, you can quickly identify what people in your area are searching for. Local events and activities make for great content subject matter.

Most people want to know about the events coming up in their area, which is why investing in this type of content is a wise move. Sponsoring a booth at the local fair or hosting a customer appreciation day is a great way to show how much you care about the community. At Local SEO Apex we recommend documenting these investments with the help of a well-written blog can help you reach local consumers and turn them into actual customers.

4. Conduct Interviews With Local Customers To Improve Content Strategy

One of the main things you need to provide online consumers to convert them into customers is social proof. The average consumer has more options than ever before regarding where they can shop. Showing a curious local consumer, you are trustworthy is easier said than done. Interviewing existing customers about the experience they’ve had with your business is a step in the right direction.

Before this interview, you need to make a list of questions to ask your customer in order to help develop your content strategy. Ideally, you want them to describe their experience with your products/services and how it benefited them. You should also ask the customer whether or not they would recommend your business to their friends/family members. Once you have compiled a few local interviews, be sure to feature them prominently on your website. Including other social proof like positive online reviews on your homepage is also a good idea.

By showcasing this positive press, you can make your business appear trustworthy in the eyes of a potential local customer. Reaching out to satisfied customers and asking for these reviews will be much easier if you have something to offer in return. Discounts on future purchases are usually a great way to motivate customers into providing reviews and interviews.

Photo by Cristian Dina of his phone

5. Promote Your Local Content On Social Media

Over 2.5 billion people around the world use social media on a regular basis. If you want to reach local consumers with your marketing message, then you need to set up profiles on popular social media platforms like Instagram and Facebook or have a marketing company do it for you. When you write a new blog for your website, you should advertise it on your social media profiles.

Posting a link to the new content and a short description of what it is about is a wise move. Not only can advertising local content on social media drive traffic to your website, it will also help your chances of going viral. Creating funny memes and short videos to post on social media is vital when trying to increase the number of shares you receive. You also need to embed social share buttons on your blog content so people can share articles directly from your website to their social media profiles.

It’s Time To Get To Work

Building your SEO content strategy is not an easy task. Often, companies do not have the time or experience needed to create a successful local SEO strategy but thankfully you landed with knowledgeable marketing professionals that can help save you loads of time in the long run and guide you in the right direction.

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