10 Advantages of Mobile Advertising

woman looking at her cell phone

As a business owner, your main goal should be informing the masses about the products/services you provide. The more people you can educate about your brand, the easier it will be to grow your bottom line. Some entrepreneurs make the mistake of underestimating the size of the mobile Internet user market when developing new online marketing campaigns.

Over 52% of Internet traffic is generated by people using mobile devices. Marketing directly to mobile users is vital when trying to grow your business. Read below for more information about the benefits of investing in mobile marketing campaigns.

1. A Great Mobile Experience Influences Buying Decisions

When using a mobile device, most people are looking for experiences that provide both convenience and immediacy. Most people want to learn everything about a business, how to contact it and what type of discounts they are offering with the click of a button.

Providing mobile users with a positive experience can help you drive sales through the rough. Studies show that mobile consumers that have a bad experience with a new brand are 60% less likely to make a purchase. With the help of a responsive website developer, a mobile app and a presence on popular social media platforms, you can provide mobile users with a great brand experience.

2. Reach a Global Audience

Billions of people around the world access the Internet with the help of mobile devices. Having a mobile presence is a great way to garner attention from this vast audience. As you start to get an idea of who your target mobile demographic is and what they want, you can segment your audience.

By segmenting your mobile audience, you can figure out what tools and platforms can be used to reach different demographics. Many ad platforms like Google AdWords and Facebook Ads provide business owners with the ability to target customers based on things like interests, hobbies and location. When used correctly, these tools allow you to reach your target mobile user quickly and effectively.

3. A Plethora of Ad Formats

Over the past few years, the number of mobile consumers has grown substantially. In this time, the number of ad formats available to reach these consumers has also grown. Some of the most common and effective ad formats used to target mobile users are:

  • Video
  • Banner ads
  • Native ads
  • Interstitial ads

If you are looking for a simple and cost-effective way to reach mobile users, then banner ads are a great option. These ads are easy to create and allow you to inform mobile users about your brand and what it has to offer in an easy-to-digest format.

4. Lots of Marketing Channels To Use

The world of mobile marketing is filled with tools to benefit business owners. Mobile websites are one of the main marketing channels you need to reach users. If your website isn’t optimized for mobile users, people on cellphones and tablets will have to resize your font/images. This can be frustrating and may lead to these users leaving before they get your marketing message.

Mobile apps are also a great tool to use when trying to widen your audience. These apps allow you to inform and engage with mobile users. When used properly, app push notifications can help you drive sales and inform mobile users.

5. Boost Your Search Engine Visibility

Mobile-first indexing is a term that you need to become familiar with if you want to conquer the world of search engine marketing. This term is used to describe Google’s practice of pulling the mobile version of a website when trying to rank it. Having a fast and engaging mobile website can help you land on the first page of Google in no time.

6. A Location-Specific Marketing Approach

If your main goal is to drive traffic to your physical storefront, then localized mobile marketing campaigns are a must. Sending out location-specific ads to people who are near your business is a great way to spark their interest.

With the help of geofencing technology, you can send mobile users near your business coupons and notifications. By investing in this hyperlocal marketing method, you can increase the flow of traffic to your storefront and grow your bottom line.

7. The Power of A/B Testing

Figuring out the type of marketing methods your audience responds to is difficult. The great thing about investing in mobile marketing campaigns is that you can test different ideas in real-time. Since you or your local marketing company can track the results of your mobile marketing methods quickly and accurately, you can do A/B testing with ease.

With the results from this testing, you can optimize your mobile marketing campaigns. When fully optimized, these campaigns will generate lots of leads.

Man in the park on phone showcasing how you can leverage mobile marketing

8. A Cost-Effective Marketing Method

Did you realize that paid ad clicks from mobile devices are around 24% cheaper than clicks from desktop users? If you have a small marketing budget, then you need to find effective ways to reach a wider audience without breaking the bank.

Since the content you are creating is for people using smaller screens, you don’t need as much content in your ads. This limits the amount of money you have to pay a content creator to help you optimize your mobile marketing ad copy.

9. Reach Consumers on a Personal Level

The average smartphone user is on their device for around five hours a day. Most people view their cellphone as an extension of themselves. This means that mobile users will view the information they receive on their devices about your products/services as more personal. Providing potential customers with an intimate and personal brand experience by using paid advertising and organic SEO marketing is a great way to establish trust. With this trust, you can start to sell your products/services to new people.

10. Make Your Content Easy To Share

Using video or graphics to market your business to mobile consumers is a great idea. If this visual content is appealing and entertaining, mobile users can quickly share it with their friends. The easier your content is to share for consumers, the higher your chances become of going viral.

It’s Time To Create a Mobile Marketing Campaign

Now that you know about the benefits of using mobile marketing, it’s time to work with professionals to create a plan of attack. If you need help contact us or give us a call at (480) 788-9830 and we make sure you can reach mobile users with your marketing message.

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