Client Overview:
- Business Name: Eagle Tree & Stump
- Location: Raleigh, NC
- Services: Tree removal, emergency services, trimming, stump grinding
Challenges Before Working With Us:
- Only showing in Google Maps for branded searches
- Website had poor mobile usability and low conversion rate
- No presence in Google Ads or Local Services Ads (LSAs)
- Averaging just 6–8 organic leads per month
What We Did (Our 3-Step Process):
1. Google Visibility Setup
- Claimed and fully optimized Google Business Profile
- Submitted Google LSA application, verified within 10 days
- Created high-converting Google Ads campaign targeting emergency and high-intent keywords
2. Website Conversion Optimization
- Installed mobile click-to-call header
- Added review badges, before/after gallery, and trust signals
- Created targeted service pages for each core offer
3. Ongoing SEO & Lead Tracking
- Built local citations and backlinks
- Added monthly blog content targeting long-tail service + city keywords
- Installed call tracking with keyword and source attribution
The Results After 90 Days:
- Organic and local rankings improved across 12 target keywords
- 3x increase in monthly leads (from 8 to 26 per month)
- LSA leads accounting for 42% of total calls
- Google Ads campaign driving 15+ additional calls/month
Before & After Rankings Snapshot:
| Keyword | Jan Rank | Apr Rank |
|---|---|---|
| tree removal Raleigh NC | Not ranked | #4 |
| emergency tree service NC | Not ranked | #2 |
| stump grinding Raleigh | #18 | #6 |
| tree trimming near me | #27 | #8 |
Quote From the Owner:
“Before working with Local SEO Apex, we were barely getting any calls. Now our phone rings every day with new job requests — and we’ve even started booking out a week in advance.”
– Mark J., Owner of Eagle Tree & Stump
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