You have an eye-catching landing page; what’s next? Increasing your landing page conversion rate is the ultimate strategy to boost your brand. However, keeping up with every conversion trend in a competitive digital marketing era can be challenging.
You understand the need to optimize every aspect of your brand and ensure that it is relevant to your target audience. Yet you need to learn how to navigate conversion rate optimization through the landing page.
This article offers practical steps, strategies, and tools to boost your landing page conversion rate and exceed the average.
What is Landing Page Conversion Rate?
You might have noticed that your landing page has more visitors than leads. The landing page conversion rate tells you how many of your visitors take action and become leads. To know your landing page conversion rate, you calculate the number of leads, divide it by the total number of visitors, and multiply the result by 100.
It is important to note that conversion rates differ depending on the industry, the nature of the audience, and traffic. While the average landing page conversion is 2.35%, some landing pages have higher leads and can reach 9.7%
Monitoring the landing page conversion rate is critical to gauging your performance and taking steps to maximize your strategies. A low conversion rate indicates that you need to optimize your landing page.
5 Actionable Ways to Improve Landing Page Conversion Rates
Investing in a great landing page and running campaigns and ads with no leads can be frustrating. Knowing how to increase landing page conversion rates is vital if you want to see more leads in your business. An excellent landing page is more than just high traffic or the aesthetics of color and font.
To have a business edge, you need impactful strategies to turn more visitors into leads. Below are ways to optimize your landing page and make it a lead magnet.
Have One Clear CTA
A call to action is one of the central elements of a successful landing page for an online business. When deciding on the ideal CTA for your landing page, ensure you have only one. Displaying many CTA options can seem like a great idea, but it’s only appealing to the eyes rather than the mind.
According to research, providing too many choices for customers is often psychologically overwhelming, and they may leave without buying. Add relevance to a CTA to make it clickable for your visitors so they don’t leave before taking action.
Also, ensure that the CTA is unique and distinguishable. A study showed that personalized CTAs have a 202% performance rate. Again, a vibrant call to action is more likely to catch your visitor’s attention, as humans are visually drawn to bright colors. Finally, ensure that your CTA is tailor-made for your target audience and delivers on what it promises.
Review Your Campaign to See What is Driving the Current Conversion Rate
To boost your landing page conversion rate, you can begin by analyzing your campaigns to determine the best approach. Identify the landing pages that attract the most views and result in more conversions. You can also identify the underperforming landing pages so that you can make the necessary adjustments.
Analyze how your current campaigns affect traffic and conversion. Monitoring the campaigns helps conduct audits and identify what is working and what is not—for example, checking how your offers align with customers or how ad campaigns affect traffic. Tracking and identifying your campaign strategies helps you reflect on what needs adjustments to increase landing page conversion rates.
Implement New Landing Page Elements and Review Results
It’s paramount to create an effective landing page to achieve business goals. You can do this by implementing new elements on the landing page. It’s best to keep testing new elements to see what has the most impact on conversions.
More importantly, ensure the elements align with your audience’s preferences and needs. Adding images and captivating videos is one way to make your landing page compelling. This is because visual elements create a memorable impact on consumers’ minds.
Ensure your landing page is fast and doesn’t lag, as slow landing pages may discourage visitors and enhance a high bounce rate. Compare the conversion results with the new landing page changes to see what works best.
Improve the Way Your Landing Page Looks
Your website may be rich with content as a marketer, but if the landing page looks basic, you will miss out. Enhance your landing page design using a great template to make it more appealing to visitors. Ensure the landing page is easy to navigate to keep visitors from exiting and eventually generate leads.
An easy-to-navigate landing page has the necessary information and no fluff, which can be overwhelming. Moreover, ensure that your landing page is mobile-friendly, as most people use mobile phones more than computers.
What is a landing page without a headline? A compelling headline should capture visitors’ attention, introduce them to the site, and encourage them to stay and continue scrolling. Let your headline be bold and communicate with your customers with clarity and empathy.
Leverage the Power Of Social Proof
Leveraging the power of social proof is a sure way to increase landing page conversion rates. Social proof is an old marketing strategy that makes people rely on other people’s recommendations and choices during a purchase. 76% of consumers check online reviews when researching a local business. When people see others speaking positively about a product, they are influenced and quickly turn into leads.
Examples of social proof that help in lead conversion are customer testimonials, frequently bought-together products, case studies, star ratings, and trust badges. Use these on your landing page to influence visitors and turn them into leads.
Since social proof is a quick way to convert leads, make it visible so that it is among the first things a visitor sees on your site.
What is a Good Conversion Rate on a Landing Page?
A conversion rate is critical in gauging business performance for any online business. A low conversion rate helps you learn how to increase conversions by improving your service to visitors. On average, companies have a 2.35% conversion rate. However, a reasonable conversion rate means you have 3%, 5%, or even 10% performance.
It is possible to get a high landing page conversion rate, as the top ten Google Ads advertisers have 11.45% conversion rates. In addition, the top 25% of websites have more than a 5.31% conversion rate. Nevertheless, conversion rates vary from industry to industry, so you shouldn’t compare them with the average rate. For instance, an eCommerce landing page’s conversion rate is higher than a real estate page’s. On the other hand, the conversion rate in the higher education industry is the lowest recorded.
Conclusion
Having a landing page is great, but an optimized landing page is sure to increase your conversion rate. Gain a business advantage by increasing your landing page conversion rate requires taking actionable steps. Achieving a higher conversion rate is easy when you create a personalized CTA.
Another step is reviewing your campaign strategies and identifying those that bear fruit in lead conversion. The landing page also needs to be fresh with updated elements to look appealing and attract and convert visitors. How a landing page looks also contributes to whether visitors find it easy to navigate your site.
In addition, mobile-friendly landing pages are essential to enhancing the user experience. Another powerful strategy is offering your visitors social proof to influence them to convert to leads. Following these steps, you can elevate your brand and rise above the 2.35% average conversion rate.
