PPC
PPC Management Measured in Booked Jobs
We manage campaigns around cost per booked job instead of cost per click, and cut the spend that never turns into work.
Starting at $500/mo
- Built for home service businesses
- Reporting tied to booked jobs
- No long-term contracts
- You own everything we build
The lead problem this solves
Paid search puts you in front of buyers who need help today. We manage campaigns around cost per booked job instead of clicks, and we cut the spend that never turns into work.
Paid search is the fastest way to put your business in front of someone who needs help today. It is also the fastest way to waste money, because the default settings are built to spend your budget, not to book your jobs.
We manage campaigns around cost per booked job. That means tracking calls through to real work, cutting the keywords that generate clicks but never customers, and testing the landing page behind the ad rather than just the ad itself.
For most home service companies, paid search and local SEO are not alternatives. Paid produces leads now, SEO lowers what those leads cost over time, and the two feed each other with the keyword data they generate.
Problem
Your agency reports clicks and impressions.
Solution
Clicks do not pay payroll. We track calls through to booked jobs and report on what each one costs you.
Problem
Half your budget goes to searches that never convert.
Solution
Aggressive negative keyword management and search term review cut the spend that never turns into work.
Problem
Your leads are wrong numbers and price shoppers.
Solution
We tighten targeting and match intent, and on Local Services Ads we dispute the junk leads so you are not billed for them.
Common reasons owners call us
- Spending with nothing to show
- Need leads immediately
- Competitors bidding on our name
- Seasonal demand swings
- Launching a new service area
- Agency reports clicks, not jobs
What is included
What you get out of it
- Leads today while SEO compounds in the background
- Spend tied to booked work, not clicks
- Budget pulled off keywords that never convert
- Clear numbers on what a job actually costs you
What we do
- Google Ads and Local Services Ads
- Keyword and negative keyword management
- Landing page and ad copy testing
- Call tracking and conversion setup
- Bid and budget management
- Cost-per-booked-job reporting
Campaign management
- Campaign build and restructuring
- Keyword and negative keyword lists
- Bid and budget management
- Local Services Ads
- Geographic targeting
Creative and landing
- Ad copy testing
- Landing page testing
- Offer and CTA optimization
- Ad extensions
- Competitor monitoring
Measurement
- Call tracking setup
- Conversion tracking
- Lead quality review
- Cost per booked job
- Monthly reporting
How PPC Management fits the larger system
PPC is the only channel that produces leads in days, which makes it the bridge that carries the phone while local SEO and your Google Business Profile mature underneath it. It also pays a second dividend that most owners never collect. Paid search tells you exactly which keywords turn into booked jobs and which ones only produce clicks, and that data is what makes the organic plan sharp instead of speculative. It works in the other direction too. A strong profile and strong rankings mean you stop buying clicks for searches you would have won for free, so paid budget concentrates where it is genuinely needed.
The channels it works with
Google Business Profile Optimization
Win the map results your competitors are fighting over
Explore Google Business Profile OptimizationPPC Management services
Google Ads Management
Search campaigns managed around cost per booked job.
- Campaign build and restructuring
- Keyword and negative keyword management
- Ad copy and landing page testing
Local Services Ads
Google Guaranteed placement above the map pack.
- Google Guaranteed setup and verification
- Service area and budget management
- Lead dispute handling
How we get you more booked jobs
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Book a strategy call
Tell us about your market, your crews, and the work you want more of.
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We audit what you have
Rankings, site, profile, and competitors. We find what is actually holding you back.
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Get a plan and a price
A prioritized scope with clear deliverables and no long-term lock-in.
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We build and report
Work ships every month, and reporting ties it back to calls and booked jobs.
What PPC Management costs
PPC Management starts at $500/mo. That is an entry point, not a quote.
The management fee scales with how many campaigns, service lines, and locations need managing, and with the size of the ad budget behind them. Advertising spend itself is billed to you directly by Google and is never included in the fee.
On a strategy call we scope the work against your market and give you a real number before you commit to anything.
Who PPC Management is for
Companies that need booked jobs this month
Capacity is sitting idle now. Organic work will not fill next week, and paid search will.
Businesses leaving an agency that reports clicks
If nobody can tell you what a booked job cost to acquire, the account is being managed against the wrong number.
Companies with sharp seasonal swings
Demand spikes and collapses. Paid search is the lever that can move with it inside a single week.
Good to know
Ad spend is billed by Google directly and is separate from our management fee. You keep ownership of the ad accounts and all their history, even if we part ways.
Why choose Local SEO Apex
- Reporting on calls and booked jobs, not vanity metrics
- SEO-first architecture planned before design begins
- Home service specialists, not a generalist agency
- No long-term contracts holding the work hostage
- You own your website, accounts, and data
Available in these areas
PPC Management FAQs
Is my ad spend included in the management fee?
No. Google bills you directly for ad spend, and our management fee is separate. That keeps the incentives clean and means you always see exactly what the platform costs versus what we cost.
Should I run ads or invest in SEO?
Most home service companies need both, in that order. Ads produce leads while the organic work matures, then SEO lowers your blended cost per lead as it compounds. If your budget only supports one, we will tell you which fits your situation.
How long until I see results?
Paid channels can produce leads within days. Local SEO and Google Business Profile work usually start moving rankings and calls within a few months and compound from there, depending on how competitive your city is and how strong your site is today. Anyone promising page one in 30 days is guessing.
Do you require a long-term contract?
No. We work month to month. The work has to keep earning your business, and you keep ownership of your website, ad accounts, and data if you ever leave.
Do you only work with home service companies?
Yes. We do not split our attention across ecommerce, SaaS, and restaurants. Knowing what an HVAC lead costs and how a roofing sales cycle works is the reason our campaigns start ahead.
Ready for more booked jobs?
Book a strategy call and we will audit your visibility, your website, and your Google Business Profile before we speak. You will leave knowing where your leads are leaking and what we would fix first, whether or not you hire us.