What Is Responsive Web Design?

Responsive Web design Example

Today, there are all types of devices with different screen sizes, making it seemingly impossible to create a website that works with them all – right?

Thanks to responsive web design, this isn’t the case.

When you have a responsive website, it means the site and all the pages can adapt and deliver the best possible experience to users. This is true whether someone is on their laptop, desktop, smartphone, or tablet. If you want this to happen, though, it’s necessary to design your website with a responsive website design.

Keep reading to learn more about responsive websites, why they are necessary, and the benefits they offer.

Responsive Website Defined

Your pages display on any device with a responsive website, regardless of screen size. They automatically adapt to the screen size, no matter how big or small.

This design works with something called CSS or Cascading Style Sheets. These use various settings to provide different style properties based on the color capability, resolution, orientation, size and other characteristics of the screen being used.

Is Your Website Responsive?

It’s easy to tell if your website is responsive or not, right in your web browser.

To do this, you must:

  • Open Google Chrome
  • Navigate to your website
  • Open Chrome DevTools
  • Go to the device toolbar
  • Look at your site from a desktop, tablet, or mobile device

It’s also possible to use free tools, such as the Mobile-Friendly Test offered by Google. Here you can see what pages are and are not mobile-friendly.

Benefits of Having a Responsive Website

With a responsive web design, you will see several benefits. These include:

A Single Site for All Devices

It doesn’t matter if you use a 27” laptop with your wireless connection or an Android phone; the website is configured to ensure a superior viewing experience.

Optimal Device Design

All fonts, images, and other HTML elements are scaled properly when you have a responsive web design. This helps to maximize the view the user has.

No Need for Redirects

You have other options to design for several devices. One is to use redirects that send a user to the proper version of your web page. If you don’t need redirects, users can quickly access the content they want to see.

Having a responsive website is also beneficial when it comes to affordability. It’s easier to manage because you have just one site rather than two. There’s no need to make changes twice, and instead, you work from one website.

Increased Mobile Traffic

Over half of all traffic to top websites in the U.S. came from mobile devices in 2015. Today, that number is almost 95%. Because of this, it’s more important than ever before to have a website that can be viewed properly on smaller screens.

This will ensure users don’t encounter sub-optimal site layouts or distorted images. Even though some businesses will choose to keep separate versions of their websites for mobile users, having a responsive design is now considered the norm.

Lower Bounce Rates

An optimized and responsive mobile website offers a better user experience for visitors. Because of this, they are more likely to stay around for longer. This also means they will spend more time exploring different parts of your site. If your site isn’t responsive, it’s more difficult to keep visitors engaged, which means they may bounce away.

Increased Conversion Rates

When you have a responsive website, and people stick around longer, it means they have a better experience. Because of this, the possibility of more conversions increases significantly.

Are You Ready to Invest in a Responsive Website?

As you can see, there are more than a few benefits offered by investing in a responsive website. Doing so will provide you with all the benefits mentioned here and others. Being informed is the best way to know why having a responsive website is so important. In the long run, it is going to pay off.

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