Should I Get Website Reviews?

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When someone wants to make a purchase, one of the first things they do is grab their phone to research the product or service they are interested in. Now it is easier to access information than ever before, which means buyers are more informed and rarely make a “blind” purchase decision.

One of the main ways consumers decide what product to purchase or brand to buy from is by reading online reviews. In fact, it’s estimated that about 90% of shoppers read a minimum of one online review before they buy from or visit a business. Also, 94% of shoppers have stated negative reviews have resulted in them not using the services of a business.

As you can see, building a positive presence online is essential and provides you with several advantages. This is also why it is such an important part of branding.

Understanding why you need online reviews can help you improve your customer’s experience and ensure you have a positive online footprint. Keep reading to learn more about the importance of online reviews and why you should have them.

Increase Your Web Presence

An obvious benefit of acquiring online reviews is that they will help you get noticed by more people. Reviews can help to start a conversation about you and help give your business a reputation and face.

Social Proof Helps Increase Purchases

When someone sees other people have purchased something, they are more likely to purchase it, as well. This is social proof, and something you need to ensure people are encouraged to buy from you. In fact, studies are showing how social proof has a huge impact on sales.

Try encouraging reviews by emailing customers after they buy something or offering a discount coupon once the review is done.

Increase Search Engine Rankings

Reviews are also helpful for SEO and SEM, especially if you are trying to rank higher on Google. Online reviews are considered in Google search results and can help increase your rank in search listings. That means the more reviews you have, the more your business appears, and the higher your search engine ranking will go.

Reviews can increase local attention, too. If you look up a business on Google Maps, reviews will appear beside the Google My Business information. The five-star rating is the first bit of information that shows up under the name of a business.

Makes Your Company Appear Trustworthy

Your brand can build a lot of credibility and trust with a steady stream of positive reviews. In fact, reviews are extremely beneficial for building your business’s online identity.

Today, many consumers don’t trust businesses with ratings below (and sometimes above) just four stars. As a result, you only have a small margin of error at the top. However, if you have better average ratings, you are much more likely to see your views converted to traffic and sales.

The way customers talk about you is just as important as them just saying your name. With a positive footprint, you can also start driving more sales.

Expand the Conversations About Your Business

Extremely good (or bad) reviews have a way of spreading quickly. Encouraging your customers to leave a review for your company is a simple way to grow your brand’s reach.

If someone has something good to say, they are more likely to share this on more review sites, such as Yelp, Google, etc. These third-party review sites are important for your online presence since Google collects data from these sites when determining your ranking in the search engines. Even on an individual basis, positive reviews will help encourage more positive reviews, which will benefit your business further.

Don’t Wait to Get Reviews for Your Business

As you can see, positive reviews can do quite a bit for your business. If you haven’t tried to get these yet, now is a good time to do so.

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